About Us

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Brand Story

FullYu

FullTen began with tourism, welcoming international visitors and learning first-hand about their needs. Through these encounters, we discovered a common question: “Can we bring Taiwan’s products home?” This inspired us to look beyond tourism and turn our focus to agriculture.

As we developed family-friendly leisure parks in Taiwan, we built strong bonds with local farmers. We saw their dedication—working tirelessly to grow high-quality produce—yet many lacked the knowledge or resources to enter global markets.

During the pandemic, when tourism slowed, we chose not to retreat. Instead, we worked hand in hand with farmers to create the “Guava Legend” series. From selecting orchards, setting quality standards, to developing export-ready packaging, every step reflected teamwork and persistence. The result was not only a successful local product, but also one that reached international shelves.

This journey gave birth to FullYu. More than a brand, it is a commitment—to connect Taiwan’s farmers with the world, to share our agricultural culture globally, and to give back to the communities that nurture us.